Exploring the Cultivation Mode of Innovative Master's Degree Students in New Engineering under the Perspective of New Media

With the arrival of the informationization era and the rapid development of information technology, online media has become the main channel of information dissemination in today's society. New media has changed the way people get information, and it also affects the employment and entrepreneurship of master's degree students to a great extent. Therefore, new media should be used as a carrier to strengthen the research on the training mode of innovative master's degree students in new engineering disciplines and explore the construction of an effective new master's degree training mode. This paper analyzes the current situation of the cultivation of innovative master's degree students in new engineering, the trend of cultivating new engineering talents with the help of new media, the opportunities and challenges of the cultivation of innovative talents in new engineering under the perspective of new media, and combines some of them with a view to providing references for the cultivation of innovative master's degree students in colleges and universities.