An Economic Analysis on Marketing and Constraints of Red Gram (Maruti & Charu Variety) in Chandrapur District of Maharashtra, India

The study was conducted in 2022 with a sample of 100 respondents. The Red gram respondents were divided into three farms groups marginal, small and medium (27, 13, 10 in Maruti and 27, 14 and 9 in Charu variety), respectively. Marketing cost of Maruti and Charu variety was Rs.760/qtl and Rs.780/qtl in channel I, and Rs.1190/qtl in channel II. Marketing margin was Rs. 600/ha in channel I and Rs.950/ha and Rs.930/ha in channel II. Price spread was Rs. 1360 and Rs.1340/ha in channel I and Rs. 2140/ha and Rs.2110/ha in channel II respectively. Marketing efficiency of Maruti and Charu was 6.55 and 6.1 in channel I and 6.85 and 6.75 in channel II. Producer’s share in consumer’s rupee in Maruti and Charu variety was 84.74% and 83.36% in channel I and 75.60% and 75.55% in channel II, respectively. Major constraints during marketing of red gram was lack of storage, high commission charge, delay payment etc.